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Storytelling
Genre: Business
Author: Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette
Publisher: Springer
Edition:
Pages: 0
Release Date:
Media Format: Hardcover
List Price: $0.00
My Rating:  |
Summary
Must-read for managers on a powerful branding tool of the future.
Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools.
Recommended by managers of top international firms.
Covers both the internal and external benefits of storytelling for a business company. |