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How to Write Successful Fundraising Letters Genre: Author: Warwick, Mel Publisher: Edition: Pages: 0 Release Date: Media Format: Softcover List Price: $0.00 My Rating:  |
| Summary A guide to writing fund raising letters, covering donor motivations and perceptions, nuts and bolts techniques and rules, and writing for seven different fund raising purposes, including recruiting new members, acknowledging a gift, and seeking an annual gift. Includes a writer's toolbox of leads, teasers, and ways to begin and end a fund raising letter. This revised edition is reorganized and includes new examples. Warwick is a founder or cofounder of four companies that provide fund raising and marketing services to nonprofit clients |
