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My Book Index

How Brands Grow : Part 2 How Brands Grow : Part 2
Genre: Business
Author:
Publisher: Oxford University Press Australia & New Zealand
Edition:
Pages: 0
Release Date:
Media Format: Hardcover
List Price: $0.00
My Rating: Rating: 4.5
Summary
This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don’t Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ‘Getting Down to Business-to-Business Markets’.